We keep your business showing up right in search.
Every month we go through the data that decides how you show up, update whatever's out of date, and log every change.
Ongoing work, month by month, on top of your subscription.
1 990 kr per month, excl. VAT. Same price as Fundament, and it comes on top of your subscription. Already a customer? Add it from your dashboard.
Here's what we do every month.
The work happens in the SEO console, on your own website. These are the fields that change, under the names they actually have.
Every change is logged with the action, who made it, and when.
- Identity and NAP
- We check that your name, address, phone, email and map location are correct. If any of them is out of date, the outdated version is what the customer sees.
- Title template
- The title is the first thing read in a search result. We set the template that drives it on the homepage and every subpage, and update it when what you offer changes.
- Meta description
- The two lines under the title in a search result. 150 to 160 characters. We rewrite them when your season, services or prices change.
- Share image
- The image shown when someone shares your link on social media or in a message. We swap it when your profile changes.
- Schema category
- The category decides how your business is described in the structured data your website sends out, for example as a hair salon rather than just a website.
- AI crawlers
- You decide whether GPTBot, ClaudeBot, Perplexity and Google-Extended get to read your website. We set your choice, and change it the day you change your mind.
- The content you publish
- Questions and answers you publish are read as structured data, and every published page lands in the sitemap automatically. We write them, and update them when something changes.
The foundation is already there. You don't pay for that.
All of this is on from day one, on every single Zellap website, at no extra cost.
- Titles, descriptions, canonicals and share cards on the homepage, every page, and booking
- Structured data about the business, the website, the booking flow, breadcrumbs, and questions and answers
- A sitemap.xml that writes itself from the pages you've published
- A robots.txt that lets in eight named AI crawlers
- The booking receipt is kept out of search
The SEO package is the monthly work of keeping its content up to date.
Why it runs on, instead of being delivered once.
Your business changes. New services, new prices, a new employee, a new season. The text that describes you in search has to be updated when that happens.
Nothing alerts you when the text goes stale. A description that was accurate in January can be wrong by October. Nothing breaks, so nobody notices.
The work is small, frequent adjustments. We go through the fields once a month. Usually two or three of them change, and the rest are confirmed correct.
Coming with Meridian
SEO Plus.
SEO Plus comes with Meridian, the tier above Fundament. It can't be bought yet, and we're not giving a date.
The direction is to take on more of the ongoing writing work ourselves. We won't say what it looks like before it's built.
What we don't promise.
We don't promise you a ranking, traffic numbers, or a citation from an AI. Anyone who does is guessing or lying.
How hard it is depends on your area. Broad terms in a city full of competitors take time.
Which terms we write you into is decided when we write your title and meta description. It's a judgement call made by a person. We don't run keyword research, and we don't pretend we do.
What we stand behind is the work: done by someone who knows your website, every month, logged with a name and a timestamp.
The questions you should be asking.
The answers we'd demand ourselves before paying anyone for this.
No. Nobody can promise you that. There's one first place per search, and Google decides who gets it.
The work isn't secret, and plenty of people do the same thing. Anyone can say the same thing in a sales meeting. What matters is whether the job gets done every month, for long enough.
Most businesses with a website are on Google. The question is what it says there: opening hours from last year, services you no longer offer, a description written back when you started out.
Google reads what's live right now. We make sure what's live is what you actually do today.
Because the website is built once. This is done every month, for as long as you're a customer. You're paying for what's said about you in search to still be true in October, not just on the day the site was made.
The rest comes with the subscription regardless of where you end up on the list:
- Online booking, which takes customers around the clock without the phone ringing.
- The customer register, with the history of who's been to see you and when.
- The website and its content, which you edit yourself without paying per change.
- The domain and hosting, so the address is yours and the site stays up.
A subscription only lasts as long as it's worth paying for. If you don't grow, you cancel. Then we make nothing off you. So we keep building: the biggest item on the roadmap is Zellap Lager, a central warehouse in Norway where you sell products to your own customers without buying stock upfront. We pack and ship.
See the roadmapWe don't set a date. Anyone who gives you one has made it up. It depends on your area and on what's already out there.
The package has no end date either. It's ongoing work, month after month, where each month builds on the last. If the work stops, it stops building up.
Yes. We don't sell exclusivity.
We don't take sides. Every customer gets the same work, even when they're competing for the same searches. Your competitor can buy the same work from someone else tomorrow. We don't pretend we can remove your competition.
Your website stays as it was. Nothing gets deleted, and the site doesn't go down.
The title, description, share image and schema category we've written for you stop being served. The website falls back on what it generates itself from your own content. From then on, nobody's updating anything, and what's live gets older with every month that passes. If you start up again, the values are still there.
We don't know what an AI chooses to answer. Neither do the people selling you the opposite.
What we control is who gets to read your website, and what they read. GPTBot, ClaudeBot, Perplexity and Google-Extended are let in or shut out based on your choice, and you can switch it whenever you want. The data they read, meaning opening hours, services and address, we keep up to date.
1 990 kr per month.
Excl. VAT, on top of your subscription. It runs month by month, and you cancel it whenever you like. Already a customer? Add it from your dashboard, under Subscription and Add-ons.