Case study · May 21–August 18, 2026
One chair
in Lyngdal.
One barber, one chair. Website, booking, and dashboard, all on Zellap. The domain, the customers, and the data are the barber's own.
Three out of four come from Google.
No ads bought. The 60 percent growth came from the work on the site itself.
New source
Showed up after the SEO work. Too new to say where it's headed.
Ranked fourth for “frisør lyngdal.”
The search the whole town uses. On most other local searches: top three.
Bookings · May 21–August 18, 2026
142 people booked an appointment on the website.
About 47 a month, from a one-chair shop. No ad spend.
What's behind the numbers.
Own domain, own booking
The booking page lives on the barber's own website. No one gets redirected to a third-party subdomain.
Search traffic, no ad spend
Structure, copy, and technical SEO built for local search. Three out of four visits come from Google.
Redesigned around the barber
Fast and clean first, then shaped around the barber's own style. That's when traffic took off.
Google Analytics and Search Console for the barber's website, May 21–Aug 18, 2026, measured against the previous 90 days. Bookings are counted per page. New customers are an estimate — Analytics can't tell a new customer from a returning one. No ads bought, no revenue figures.